THE VISION – GROUND UP MAGAZINE
Ground Up Magazine’s primary objective is to serve as the vanguard in Journalism for the hip-hop and urban community in Kenya. We intend to achieve this by focusing on the four elements of hip-hop: emceeing (Spoken Words) , b-boying (Dance) turntablism (Djing) , and graffiti (Urban Art) In addition, we present a diverse publication that reflects the identities and interests of the purveyors and adherents of hip-hop / Urban culture. Finally, Ground Up magazine is assuming a leadership role that stresses progressive and responsible journalism in order to ensure that hip-hop culture in East Africa continues to grow and flourish for eternity. Ground Up magazine is a print magazine available in Kenya and soon to the East African Community, for Free it is available at all major outlets within Nairobi, Mombasa, Kisumu .The Strategic thrust of Ground Up Entertainment’s marketing communications program is to predispose our targeted customers to identify personally and positively with the “Ground Up” brand and to continuously reinforce our positive brand image in the customer’s perceptions.
The mission of Ground Up Magazine is to get into the market with a Free magazine and rely solely on advertisement and Sponsorship. We intend to have a monthly circulation of about 20,000 copies distributed all over Nairobi, Mombasa and Kisumu, to all colleges, Record Stores, Record Studios, Clothing stores, Super Markets, Night Clubs, Special Events and other high traffic areas.
THE GROUND UP MAGAZINE:
The Ground Up Magazine is printed on high quality gloss paper. It is the source of urban information in Kenya and eventually in East Africa. It covers a wide variety of topics targeting the young adults. We are relying on our own skills and resources to create a targeted marketing communications program consistentwith the creative and budgetary guidelines.
We are targeting the following market segment: Primary Target: Young Adult (15-35 Years).
Additional targets: College and High school students in Nairobi and other urban centers.
